How to stop running behind clients and start focusing on the product

In the B2B SaaS world, this is usually how startups are born:

  1. You start with an MVP.
  2. Company X finds your product interesting, but they need more features to adapt it to their business. They’re willing to finance the development of those features, and you accept.
  3. The features are now…


Spotify Greenroom, a new Clubhouse clone from Spotify, might unlock a new format altogether

In June, Spotify launched its own audio-based social network app Spotify Greenroom, another Clubhouse rival. This way, it is joining Twitter and Facebook in the rush to the audio room format, with Twitter Spaces and Live Audio Rooms respectively.

If you haven’t heard about Spotify Greenroom, it’s because there’s nothing…


Browsers are now packing so many features that they hardly fit in one application. Apple’s Safari 15 might be a step towards a new way to experience browsers.

Among the new products and features presented at WWDC 2021, Apple presented a completely redesigned Safari, which will come with the Mac OS Monterey. The update introduces many changes in the design and is probably one of the biggest Safari updates to date.

I’m not going to go in-depth about…


Today, there are many options when it comes to a career in design. A rising number of people is getting into bootcamps, and the companies offering them are selling the idea that a bootcamp is all you need. …


When too much quality hurts.

Last night, I was spending an excessive amount of time trying to make a spreadsheet look cool. I had an excuse to do that. Since I’m often going through lots of spreadsheets done by other people in the company years ago, reconstructing the logic behind it always proves challenging. Why…


Every social media user has a problem with social media, whether they’re conscious or not. It might be Twitter, Facebook, Instagram, Reddit, Youtube… we all have one.

For me, it was Instagram. I think I’ve always been aware that it was taking too much time away from me, but I’ve…


Many UX/UI designers still consider being expected to know a little bit of HTML and CSS as an exploitative practice from desperate companies. While this is true in some cases, it has now become part of the job.

Let’s make clear that if you applied for a design position you…


As much as I thought I knew what I was getting into — as a fresh grad applying to jobs — I didn’t. I thought that the mock-projects I did in university were a pretty accurate representation of what actual work is like, but I was wrong. University definitely gave…

Federico Cella

Product Designer @ Prioticket. https://federicocella.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store